Lectures

Office hours: Wednesday, 11:30am to 12:30pm. A prior email intimation would help. Email: vinayda@iimb.ac.in

Mandatory pre-class reading/viewing is indicated by (M)

#	Date	Focus	Resources
1	3-Sep Wed slides	Intro to the course,  What is innovation? Product vs service innovation, Innovations from India, Key questions explored,  Key assumptions	Video: Edison and his lab (1 min) and SRT file  Edison's method of innovation 3 axioms behind "8 steps to innovation" framework  A century of innovation economics: Schumpeter's 5 types of innovation "Deep state" (YouTube video)
2	4-Sep Thu slides	Learning to ask questions Related to method of innvoation, creative destruction, cognitive biases, Black Swan, dark side of innovation	Has Apple lost its innovation mojo? (M) Essential Schumpeter: Creative destruction (2 min video) 12 Cognitive biases explained (10 min video) Apple, the world's best Unnovator Inside Apple Intelligence disaster (YouTube video: 15 min) Siri Co-founder Dag Kittlaus interview   How Apple just changed the entire industry (M1 chip) (video 26 min) Apple's China crisis: $1 trillion to Xi Jinping exposed (video 22 min)
3	10-Sep Wed slides	Three questions about innovativeness: pipeline, velocity & batting average Technology Life Cycle,  Gartner Hype Cycle, Adam Cheyer's Trend-Trigger framework "8 steps to innovation" book, chapter 1, pg 16-21 Diffusion of innovations, "8 steps to innovation", pg 143-144	Technology adoption life-cycle (wikipedia) Diffusion of innovation: adoption curve (4 min video) Adam Cheyer narrates Trend-Trigger framework in the interview (15:35) Dag Kittlaus narrates Siri, Viv, and Steve Jobs interaction
4	11-Sep Thu slides	3 elements of strategy, 2-loops of innovation, Indian eco-system, Hindsight bias "8 steps to innovation" book, pg 116-121	Starting of Dunzo (M) "The crux: How leaders become strategists" by Richard Rumelt, chapter 1 Indus Valley Annual Report 2025 (Blume Ventures) The two experimentation loops: Story of Watt-Boulton steam engine Outliers with Pankaj Mishra: Kabeer Biswas interview (Sep 2018) Kabeer Biswas First principles interview (Aug 2022)
5	17-Sep Wed slides	Challenge discovery and framing Pain-wave-waste, Framing a challenge, Metaphoric thinking   "8 steps to innovation" book, chapter 2, pg 62-83	case: Ather Energy (M) 3 sources of innovation: Pain, wave waste How to PIC a challenge area? A simple framework 3 characteristics of a good challenge statement 3 ways a metaphor helps in challenge framing Innovation: where to begin (3 min video)
6	18-Sep Thu slides	Problem-solving approaches, Systematic Inventive thinking	4 approaches to problem-solving case: Husk Power System (M) 4 stamina of an innovator Hybrid model of HPS (video) 4 modes of problem-solving applied to "reducing student anxiety" Systematic Inventive Thinking (SIT)
7	24-Sep Wed slides	Rapid prototyping Cost-impact matrix and prediction disability Feels-like prototype, Looks-like prototype, Works-like prototype Cost-impact matrix - an example For storyboard, check out this tool	case: Google AdSense Overcoming idea resistance: Apollo 13 story (M) Overcoming prediction disability: applying the Black Swan wisdom to idea selection (M) Feels-like, looks-like, works-like prototypes Before-and-after storyboard
	25-Sep Thu slides	Guest Lecture by Madhav Krishna, Founder and CEO, Vahan.ai	Madhav Krishna interview
9	1-Oct Wed slides	Team presentations
10	22-Oct Wed slides	Building innovation stamina at an organization level 8-steps to innovation framework	Titanic innovations, Business Today, Sep 20, 2020 Titan bets big on building in-house tech, Business-Standard, Feb 12, 2020 3 things Mike Markkula did as a champion of "Apple Computer" idea Why does Einstein say "One max" person reading his theory will suffice?
11	23-Oct Thu	Sustaining innovation programs, 3x3 matrix Role of a champion Elephant-Rider model, Sustaining participation, Role of the "Get connected" manifesto "8 steps to innovation in action" presentation	case: Grossman-Patrick and how IBM entered the Internet business (M) Is Google 20 percent time same as "Right to experiment"? 5-levels of innovation maturity 2 dimensions of innovation maturity: creativity confidence and incubation effectiveness Defining characteristics of five levels of innovation maturity
12	29-Oct Wed slides	Innovation review vs operations review,  Real-Win-Worth it framework	Innovation review vs operations review: Two faces of Bezos (M) Idea selection methods: balancing efficiency and accuracy Jeff Bezos on type-1 vs type-2 decisions
13	30-Oct Thu slides	How to get value from innovation? Complementary assets, Role of IPR "8 steps to innovation", pg 182-185	Netflix: How a $40 late fee revolutionized television (13 min) (M) Netflix podcast (for a more detailed Netflix story) Prof Rishikesha Krishnan on complementary assets (6 min) Amara Raja to reinvent itself, Fortune India, April 13, 2023 Seventymm struggling with logistics and piracy problems
14	5-Nov Wed slides	Business model exploration: Challenges of value capture,  4 attributes of strategic thinking "8 steps to innovation", chapter 6	Anjali Sud and Vimeo business model innovation (case)
15	6-Nov Thu slides	How to create enablers for big bets? Part-1 Innovation sandbox "8 steps to innovation", chapter 7, pg 198-204	Lego's sustainable brick: serious stuff or greenwashing? (case)
16	12-Nov Wed slides	How to create enablers for big bets? Part-2 Building platforms "8 steps to innovation", chapter 7, pg 198-204
17	13-Nov Thu slides	Team presentations
18	19-Nov Wed slides	How to build a margin of safety? Leap of faith assumption, Doing the last experiment first "8 steps to innovation", chapter 8, pg 223 "My boulder problem" link	case: Philips's transformation from consumer electronics to health technology: Managing catastrophic risks How I climbed a 3000-foot vertical cliff - without ropes, TED talk by Alex Honnold, Oct 29, 2018 (M) 2 ways of learning to fail with comfort My 3 takeaways from Nassim Taleb's Antifragile
19	20-Nov Thu slides	Guest lecture	SMTI: a practitioner's perspective
20	26-Nov Wed slides	Dark side of innovation, Innovation fraud detection	case: Klara and the Sun: The interaction meeting Theranos and Elizabeth Holmes Amazon copied products and rigged search results to promote its own brands Why does Ishiguro say Stevens the butler is a monster?