Analysis of a new product/service: Total marks: 20
Due date: Sunday, Sep 21, 2025
Format: Please submit a PDF with 12pt font to Moodle. Maximum pages 4.
Part-1: Choose a product/service launched in the last 15 years (since 2010). Let's call it A. And identify a technology used in the product/service. Let's call it B. For example, in class we discussed A = Siri and B = voice assistant, and A = Dunzo and B = GPS. Please write your choice in the Google sheet. Please choose A and B, which have not been chosen by others.
1. Deadline for choosing A and B: Saturday, Sept 14 (mark: 1)
Part-2: Answer the following questions related to the chosen technology (B). Please answer each sub-question in 1 to 3 sentences. Please mention the references and links below each question. Please use only publicly available sources. It is ok to make an informed guess. Please note that you are making a guess based on some information and give a reference. Please don't use marketing campaigns as valid sources. Companies often fail to convey the true story in their marketing campaigns. GenAI tools like ChatGPT are not valid references.
2. Where was the technology developed? By Whom? During what period? (marks: 2)
3. When was the first demonstrated? What features were demonstrated in early prototypes? What were the challenges faced? (marks: 2)
4. Where did the funding come from? How much funding was given? (marks: 2)
5. Which sectors adopted the technology first? Which stage of the technology lifecycle is the technology currently in? Why? (marks: 2)
6. Who owns the IP for this technology? What kind of IP is it? (marks: 2)
Part-3:
7. When was the product/service conceived? By whom? What was the trigger (if any)? (marks: 2)
8. Through which media did the product/service get publicity? When? How did the publicity help the team? (marks: 2)
9. When did the product/service find investment? How much was the investment? (marks: 2)
9. How long did it take to find the product/market fit? What was the pricing model? (marks: 2)
Part-4:
10. What was the most interesting part of the story for you? Why? (marks: 1)
