2-loops of innovation lens: Total marks: 20
Due date: Thursday, June 22, 2023
Format: Please submit a PDF with 12pt font to Moodle. Maximum pages 4 including the references.
Part-1: Choose an innovation to be studied. Please don't choose a company or a technology, choose a product/service/solution. iPhone is ok, Apple is not. AWS is ok, cloud is not ok. Please write your choice in the Google sheet. Please make sure it is unique in the class.
Deadline for choosing the innovation: Wednesday, June 14 (mark: 1)
Part-2: Answer the
following questions related to the 2-loops of innovation. Please use only
publicly available sources on the Internet. Your answers don't have to be
exact. It is ok to make an informed guess. Please mention that you are making a
guess based on some information. Please don't use marketing campaigns as valid
sources. Companies tend not to tell the real story in marketing campaigns. Please mention the references and links below each question. In each
of the questions, mentioning the timeline (at least a rough timeline) is
expected.
1. What triggered curiosity in the innovator’s mind? Approximately when did it happen?
2. When was the idea (solution) thought of? What was the trigger for the solution (like the dry-plate article in the photography magazine for the dry-plate idea)?
3. How was the feasibility of the idea tested? When were the early experiments done / prototypes built? Where did the money for the early experiments come from? What was the learning from the initial experiments?
4. When and how did the idea find investment?
5. When was the first media coverage (like FactorDaily for Dunzo in 2016)? Which Media covered it?
6. Was there market/customer testing before the idea was formally launched in the market? If so during what period? Any learnings during this phase?
7. What was the initial business model especially revenue and profit model? When did this clarity get established?
8. How did the product/service/offering reach the customers? Were there any channel partnerships in the early phase?
9. Did the idea eventually become profitable? If so, when?
10. What were the key failures (if any) during this process? What were the learnings (if any)?
Part-3: Technology
lifecycle
11. Identify 3 key technologies underlying this innovation.
12. Pick one of the 3 technologies identified in the previous question (11). Show how this technology moved in the technology adoption lifecycle curve (ref: class #3 slides 18, 21, 24) during the timeframe covered in Q1 to Q10. For example, for Dunzo case we covered the years from 2015 to 2019. For Ather Energy, we discussed years from 2012 to 2020.
13. Identify
technology partnerships / make-vs-buy decisions / IP creation involving the technology
identified in question-12.
