2-loops of innovation lens: Total marks: 20
Due date: Sunday, Sep 15, 2024
Format: Please submit a PDF with 12pt font to Moodle. Maximum pages 4.
Part-1: Choose an innovation launched in the last 20 years to be studied. Technology should play an important role in your choice. Please don't choose a company or a technology, choose a product/service/solution. iPhone is ok, Apple is not. AWS is ok, cloud is not ok. Please don't choose products still in the research/pilot stage. Please write your choice in the Google sheet. Please make sure it is unique in the class.
Deadline for choosing the innovation: Monday, Sept 9 (mark: 1)
Part-2: Answer the following questions related to the 2-loops of innovation. Please answer each sub-question in 1 to 3 sentences. Please mention the references and links below each question. Please use only publicly available sources. It is ok to make an informed guess. Please mention that you are making a guess based on some information and give a reference. Please don't use marketing campaigns as valid sources. Companies tend not to tell the real story in marketing campaigns. GenAI tools like ChatGPT are not valid references.
1. When did the curiosity begin? What was the trigger(s)? What was the challenge being addressed? What was the unique feature of the idea (if any)? (marks: 2)
2. How was the feasibility of the idea tested? When were the early experiments done / prototypes built? Where did the money for the early experiments come from? What was the learning from the initial experiments? (marks: 2)
3. When and how did the idea find investment? When was the first media coverage (like FactorDaily for Dunzo in 2016)? Which Media covered it? Did Media coverage influence investment or vice versa? (marks: 2)
4. How was the market/customer testing done before the idea was formally launched in the market? During what period? Any learnings during this phase? (marks: 2)
5. What was the initial business model especially the revenue and profit model? Did it change? If so, how? How long did it take to become profitable? (marks: 2)
Part-3: Technology
lifecycle
6. List three to four key technologies that were used in creating this innovation. (mark: 1)
7. For any two technologies identified in Q6: What kind of technology choices were made? What were the forces influencing the choices? (marks: 2)
8. List two kinds of Intellectual Property (IP) the innovation created. How did the innovator(s) try to protect the IP? (marks: 2)
9. Pick one of the technologies identified in Q6. Show how this technology moved in the technology adoption lifecycle curve during the timeframe covered in Q1 to Q5. Justify with rough adoption estimates. (marks: 2)
10. List one strategic bet the innovator(s) made. It could be a technology bet, a business model bet, a partnership bet, etc. How did the strategic bet help/hinder innovation's competitive position? (marks: 2)
