Project-1(Fail fast): A team project (30% weightage)
a. Individual team member to start with a Pain-Wave-Waste exercise. Pain (What pains you, your family/friends?), Wave (Which trends - technology, regulatory, social, demographic, fashion) you are excited about?), Waste (What kind of waste bothers you?). For each category (Pain, wave, waste), each team member writes one or more options. From these options, each team member selects one challenge theme. Now, there will be five challenge themes per team one coming from each member. Write all the options and the five shortlisted challenge themes.
b. Each team member applies PIC framework – Passion-Impact-Chance of progress to rate the five challenge themes. Use a scale of 1-2-3 to rate each option on passion, impact, and chance of progress. For assessing "chance of progress", look at (1) chance of getting inputs including emotional cues from potential customers face-to-face or through telephonic conversation (not through a survey) (2) chance of building a working prototype (not necessarily through a high-end technology). Write the rating table.
c. Among these options the team selects one challenge theme based on the rating. Please consider the interest of as many team members as possible. If you choose an area where one team member is an expert and others don’t have much interest, it eventually affects the quality of the work. Please consider the chance of progress as a criterion. Please take into account the skills and relationship network each of the team members brings to the table. Mention how you selected the challenge theme.
A challenge theme is
typically a phrase of 3-4 words – e.g. “too much screen time”, “EV charging
time”, or “overeating”. On the other hand, the following challenge
themes look too generic – “AI”, “Agriculture”. A challenge theme is NOT a detailed
problem statement.
a. Build a journey map around the challenge theme by interviewing at least 5 people (Check the blog on journey mapping illustrated through Dunzo's order-tracking experience)
b. Identify bright spots (observations at the top) and dark spots (observations at the bottom)
c. Identify your focus area (end-to-end journey vs one or more stages) and identify a metaphor relevant to your focus
d. Frame a challenge statement with a metaphor and an attribute (eye care delivery as efficient as McDonald's - attribute is efficient, metaphor is McDonald's, making camera as accessible as a pencil - attribute: accessible, metaphor: pencil)
a. Use the metaphor
to generate a few ideas (min 3)
b. Use Systematic
Inventive Thinking (SIT) to generate a few (min 3)
c. Use internal
bright spot approach to generate ideas (min 3)
d. Other ideas (min 3)
a. Use cost-impact
matrix and plot ideas from step-3 on the matrix (Please see this example. Location of the
ideas in the matrix is based on the assumptions of the team members. It may be different
for different people.)
b. Select 2 ideas – one low to medium impact, and one high impact (with non-trivial technology)
a. Before-and-after
storyboard (2, one for each solution, soln-1 and soln-2)
b. Looks like prototypes (2, one for each solution, soln-1 and soln-2)
c. Design of 1-day low-cost works-like prototype (2, one for each solution, soln-1 and soln-2)
For each of the
works-like prototypes, mention:
1. Objective
2. Resources needed and how to procure/access them
3. Cost of the resources (estimate is ok)
4. Duration of the experiment
5. Success criterion
