Lectures

Office hours: Tuesdays, 10:30am to 11:30am. A prior email intimation would help. Email: vinayda@iimb.ac.in

Mandatory pre-class reading/viewing is indicated by (M)

#	Date	Focus	Resources
1	2-Sep Monday slides	Intro to the course,  What is innovation? Key questions explored,  Key assumptions	Video: Edison and his lab (1 min) and SRT file  40 years, 20 million ideas Amoeba and structures enabling innovation: P&G story 3 axioms behind "8 steps to innovation" framework 8 Google employees invented modern AI: Here's the inside story, Wired, March 20, 2024
2	3-Sep Tuesday slides	How to analyze an innovation? Types of innovation, 2-loops of innovation, Optimism bias	Kodak: story of how George Eastman resolved the patent paradox (M) Starting of Dunzo (M) The two experimentation loops: Story of Watt-Boulton steam engine The decline of kodak...What happened? (video) Outliers with Pankaj Mishra: Kabeer Biswas interview (Sep 2018) Indus Valley Annual Report 2024 (Blume Ventures) Kabeer Biswas First principles interview (Aug 2022) "8 steps to innovation" book, pg 119-121
3	9-Sep Monday slides	How to innovate systematically? Technology adoption, s-curve,	case: Ather Energy (M) A conversation with Prof. Ganesh Prabhu on the evolution of electric scooters in India Technology adoption life-cycle (wikipedia) Diffusion of innovation: adoption curve (4 min video) Mr. Bean's article on EVs, Jun 3, 2023 (Rowan Atkinson)
4	10-Sep Tuesday slides	Technology trend tracking & Frugal innovation  Ecosystem perspective, 4 stamina of an innovator,  Bright spot thinking,  Confirmation bias	case: Husk Power System (M) Hybrid model of HPS (video) 4 stamina of an innovator
5	16-Sep Monday slides	Challenge discovery and framing Pain-wave-waste, Framing a challenge, Metaphoric thinking	Innovation: where to begin (3 min video) (M) 3 sources of innovation: Pain, wave waste How to PIC a challenge area? A simple framework 3 characteristics of a good challenge statement 3 ways a metaphor helps in challenge framing
6	17-Sep Tuesday slides	Using journey mapping to frame a challenge	Journey mapping illustrated through Dunzo's order-tracking experience Journey mapping tips from Toney Fadell, the father of iPod Revamping Dunzo's order-tracking experience
7	23-Sep Monday slides	Problem-solving approaches, Systematic Inventive thinking Bright spot approach	4 approaches to problem-solving 4 modes of problem-solving applied to "reducing student anxiety" Systematic Inventive Thinking (SIT) Jerry Sternin and Vietnam's malnutrition problem (M) How Master Shifu follows a bright spot to train Kung Fu Panda Why do we have more exit interviews than stay interviews?
8	24-Sep Tuesday slides	Rapid prototyping Cost-impact matrix and prediction disability Feels-like prototype, Looks-like prototype, Works-like prototype Cost-impact matrix - an example For storyboard, check out this tool	case: Google AdSense Overcoming idea resistance: Apollo 13 story (M) Overcoming prediction disability: applying the Black Swan wisdom to idea selection (M) Feels-like, looks-like, works-like prototypes Before-and-after storyboard
9	30-Sep Monday slides	How to pitch your idea? Curse of knowledge, 3Cs: curiosity, concreteness, credibility, Why-What-How-How much	An idea presentation template based on a 2-minute pitch by the Wand Company founders An idea presentation template based on Steve Jobs' iPod launch event Deconstructing curiosity flow from Steve Jobs' iPod launch presentation
10	1-Oct Tuesday	Team presentations
11	14-Oct Monday slides	Building innovation stamina at an organization level 8-steps to innovation framework	Titanic innovations, Business Today, Sep 20, 2020 Titan bets big on building in-house tech, Business-Standard, Feb 12, 2020 3 things Mike Markkula did as a champion of "Apple Computer" idea Why does Einstein say "One max" person reading his theory will suffice?
12	15-Oct Tuesday slides	Sustaining innovation programs, 3x3 matrix Role of a champion Elephant-Rider model, Sustaining participation, Role of the "Get connected" manifesto "8 steps to innovation in action" presentation	case: Grossman-Patrick and how IBM entered the Internet business (M) Is Google 20 percent time same as "Right to experiment"? 5-levels of innovation maturity 2 dimensions of innovation maturity: creativity confidence and incubation effectiveness Defining characteristics of five levels of innovation maturity
13	28-Oct Monday slides	Innovation review vs operations review,  Real-Win-Worth it framework	Innovation review vs operations review: Two faces of Bezos (M) Idea selection methods: balancing efficiency and accuracy Jeff Bezos on type-1 vs type-2 decisions
14	29-Oct Tuesday slides	How to get value from innovation? Complementary assets, Role of IPR "8 steps to innovation", pg 182-185	Netflix: How a $40 late fee revolutionized television (13 min) (M) Netflix podcast (for a more detailed Netflix story) Prof Rishikesha Krishnan on complementary assets (6 min) Amara Raja to reinvent itself, Fortune India, April 13, 2023 Seventymm struggling with logistics and piracy problems
15	4-Nov Monday slides	Business model exploration: Challenges of value capture,  4 attributes of strategic thinking "8 steps to innovation", chapter 6	Anjali Sud and Vimeo business model innovation (case)
16	5-Nov Tuesday slides	How to create enablers for big bets? Innovation sandbox "8 steps to innovation", chapter 7, pg 198-204	Lego's sustainable brick: serious stuff or greenwashing? (case)
17	18-Nov Monday slides	How to build a margin of safety? Leap of faith assumption, Doing the last experiment first "8 steps to innovation", chapter 8, pg 223 "My boulder problem" link	case: Philips's transformation from consumer electronics to health technology: Managing catastrophic risks How I climbed a 3000-foot vertical cliff - without ropes, TED talk by Alex Honnold, Oct 29, 2018 (M) 2 ways of learning to fail with comfort My 3 takeaways from Nassim Taleb's Antifragile
18	19-Nov Tuesday slides	Guest lecture
19	20-Nov Wednesday slides	Big bet enablers: Platforms  "8 steps to innovation", chapter 7, pg 208-220
20	20-Nov Wednesday slides	Innovation fraud detection, Future of AI	case: Klara and the Sun: The interaction meeting Theranos and Elizabeth Holmes Amazon copied products and rigged search results to promote its own brands Why does Ishiguro say Stevens the butler is a monster?