Lectures

Office hours: Tuesdays, 10:30am to 11:30am. A prior email intimation would help. Email: vinayda@iimb.ac.in

Mandatory pre-class reading/viewing is indicated by (M)

#	Date	Focus	Resources
1	2-Sep Monday slides	Intro to the course,  What is innovation? Key questions explored,  Key assumptions	Video: Edison and his lab (1 min) and SRT file  40 years, 20 million ideas Amoeba and structures enabling innovation: P&G story 3 axioms behind "8 steps to innovation" framework George Soros on the importance of imperfect understanding
2	3-Sep Tuesday slides	How to analyze an innovation? Types of innovation, 2-loops of innovation, Optimism bias	Kodak: story of how George Eastman resolved the patent paradox (M) Kabeer Biswas and the starting of Dunzo (M) The two experimentation loops: Story of Watt-Boulton steam engine The decline of kodak...What happened? (video) Outliers with Pankaj Mishra: Kabeer Biswas interview (Sep 2018) Kabeer Biswas First principles interview (Aug 2022) "8 steps to innovation" book, pg 119-121
3	9-Sep Monday slides	How to innovate systematically? Technology adoption, s-curve,	case: Ather Energy (M) A conversation with Prof. Ganesh Prabhu on the evolution of electric scooters in India Technology adoption life-cycle (wikipedia) Diffusion of innovation: adoption curve (4 min video) Mr. Bean's article on EVs, Jun 3, 2023 (Rowan Atkinson)
4	10-Sep Tuesday slides	How to frame a challenge?  4 stamina of an innovator,  Bright spot thinking,  Confirmation bias, Pain-wave-waste	case: Husk Power System (M) Innovation: where to begin (3 min video) (M) Hybrid model of HPS (video) 4 stamina of an innovator 3 sources of innovation: Pain, wave waste
5	16-Sep Monday slides	Using journey mapping to frame a challenge Framing a challenge, Metaphoric thinking	Journey mapping illustrated through Dunzo's order-tracking experience Revamping Dunzo's order-tracking experience How to PIC a challenge area? A simple framework 3 characteristics of a good challenge statement 3 ways a metaphor helps in challenge framing
6	17-Sep Tuesday slides	Problem-solving approaches	4 approaches to problem-solving 4 modes of problem-solving applied to "reducing student anxiety" Systematic Inventive Thinking (SIT) Jerry Sternin and Vietnam's malnutrition problem (M) How Master Shifu follows a bright spot to train Kung Fu Panda Why do we have more exit interviews than stay interviews?
7	23-Sep Monday slides	Systematic Inventive thinking Bright spot approach
8	24-Sep Tuesday slides	Rapid prototyping Cost-impact matrix and prediction disability Feels-like prototype, Looks-like prototype, Works-like prototype Cost-impact matrix - an example For storyboard, check out this tool	case: Google AdSense Overcoming idea resistance: Apollo 13 story (M) Overcoming prediction disability: applying the Black Swan wisdom to idea selection (M) Feels-like, looks-like, works-like prototypes Before-and-after storyboard
9	30-Sep Monday slides	How to pitch your idea? Curse of knowledge, 3Cs: curiosity, concreteness, credibility, Why-What-How-How much	An idea presentation template based on a 2-minute pitch by the Wand Company founders An idea presentation template based on Steve Jobs' iPod launch event Deconstructing curiosity flow from Steve Jobs' iPod launch presentation
10	1-Oct Tuesday	Team presentations
11	14-Oct Monday slides	Building innovation stamina at an organization level 8-steps to innovation framework	Titanic innovations, Business Today, Sep 20, 2020 Titan bets big on building in-house tech, Business-Standard, Feb 12, 2020 3 things Mike Markkula did as a champion of "Apple Computer" idea Why does Einstein say "One max" person reading his theory will suffice?
12	15-Oct Tuesday slides	Sustaining innovation programs, 3x3 matrix Role of a champion Elephant-Rider model, Sustaining participation, Role of the "Get connected" manifesto "8 steps to innovation in action" presentation	case: Grossman-Patrick and how IBM entered the Internet business (M) Is Google 20 percent time same as "Right to experiment"? 5-levels of innovation maturity 2 dimensions of innovation maturity: creativity confidence and incubation effectiveness Defining characteristics of five levels of innovation maturity
13	28-Oct Monday slides	Innovation review vs operations review,  Real-Win-Worth it framework	Innovation review vs operations review: Two faces of Bezos (M) Idea selection methods: balancing efficiency and accuracy Jeff Bezos on type-1 vs type-2 decisions
14	29-Oct Tuesday slides	How to get value from innovation? Complementary assets, Role of IPR "8 steps to innovation", pg 182-185	Netflix: How a $40 late fee revolutionized television (13 min) (M) Netflix podcast (for a more detailed Netflix story) Prof Rishikesha Krishnan on complementary assets (6 min) Amara Raja to reinvent itself, Fortune India, April 13, 2023 Seventymm struggling with logistics and piracy problems
15	30-Oct Wednesday slides	Business model exploration: Challenges of value capture,  4 attributes of strategic thinking "8 steps to innovation", chapter 6	Anjali Sud and Vimeo business model innovation (case)
16	4-Nov Monday slides	How to create enablers for big bets? Innovation sandbox "8 steps to innovation", chapter 7, pg 198-204	Lego's sustainable brick: serious stuff or greenwashing? (case)
17	5-Nov Tuesday slides	How to build a margin of safety? Leap of faith assumption, Doing the last experiment first "8 steps to innovation", chapter 8, pg 223 "My boulder problem" link	case: Philips's transformation from consumer electronics to health technology: Managing catastrophic risks How I climbed a 3000-foot vertical cliff - without ropes, TED talk by Alex Honnold, Oct 29, 2018 (M) 2 ways of learning to fail with comfort My 3 takeaways from Nassim Taleb's Antifragile
18	18-Nov Monday slides	Guest lecture: Driving innovation with Generative AI - by Sunil Mishra, SVP, Data & AI, Odessa
19	19-Nov Tuesday slides	Big bet enablers: Platforms  "8 steps to innovation", chapter 7, pg 208-220
20	20-Nov Wednesday slides	Innovation fraud detection, Future of AI	case: Klara and the Sun: The interaction meeting Theranos and Elizabeth Holmes Amazon copied products and rigged search results to promote its own brands Why does Ishiguro say Stevens the butler is a monster?